The 9% Edge: The Life-Changing Secrets to Create More Revenue for Your Business and More Freedom for Yourself
A Wall Street Journal bestselling business book on profitability and sustainable growth.
Through extensive research across more than 4,000 businesses and 17,000 entrepreneurs—combined with nearly three decades of experience—clear patterns emerged identifying why 91% of all businesses fail in their first 10 years. These breakdowns are not random. In fact, the majority can be traced back to one of three core issues identified in the book.
The 9% Edge was written to answer a critical question: if we understand why most businesses fail, can we also reverse engineer their success?
The book introduces practical frameworks that help business owners clearly identify their current stage of growth, understand which priorities matter most at that level, and adjust focus before revenue declines and profitability erodes—helping readers become part of the small percentage who scale successfully.
Companion Application:
The 9% Edge Implementation
Autographed Book · Quarterly Implementation Planner · Private Training
The 9% Edge Implementation is the operational extension of The 9% Edge, designed to help entrepreneurs apply the principles and frameworks of the book inside their business.
It includes an autographed copy of the book, the official 9% Edge Quarterly Planner, and a focused two-hour training that walks through how the principles translate into real-world business decisions.
With an emphasis on intentional planning, business finance, and KPIs, the implementation provides a clear path to increase revenue, improve profitability, and regain control over how the business operates.
Identify revenue benchmarks, primary constraints, and growth ceilings
Establish the KPIs that matter at their specific stage of growth
Create a structure for financial and operational decisions
Prioritize the financial levers that directly impact profitability
Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom
A Wall Street Journal bestselling personal finance book. Building wealth is rarely about luck, connections, or special access. Through decades of experience as an entrepreneur and investor, Candy Valentino observed that those who build lasting wealth do so by consistently applying a small set of ordinary—but critical—financial habits.
Wealth Habits distills six foundational behaviors that shape how money is earned, managed, invested, and protected. These habits are not complex, but they are applied with intention and consistency over time.
Rather than focusing on tactics or trends, the book provides a practical framework for making better financial decisions—covering investing, protection, tax awareness and building long-term financial security.
Companion Application:
Wealth Habits Implementation
The Wealth Habits Implementation is a structured system designed to help readers apply the principles of Wealth Habits in their own financial lives.
It translates the book into nine core fundamentals that together form a practical framework for consistent, repeatable financial decision-making across earning, saving, investing, and wealth protection.
The Wealth Habits Implementation helps readers:
Develop healthier financial habits and stronger decision-making
Build confidence around income, saving, and investing decisions
Clarify how earned income, business income, and investments work together
Keep more of what you earn through tax planning decisions
Protect your assets and manage risk as your wealth grows
Understand key investing principles, including real estate
Create a simple, repeatable approach to managing your finances
Book Resources
Additional materials referenced in Candy Valentino’s books are available for readers.
These resources are intended to support the concepts discussed in The 9% Edge and Wealth Habits*.
The 9% Edge Resources
The 9% Edge
Resources
Verify your email address and previous purchase below
then you will receive your resources via email.
Verify your email address and previous purchase below then you will receive your resources via email.
Wealth Habits Resources
Verify your email address and previous purchase below
then you will receive your resources via email.
Verify your email address and previous purchase below then you will receive your resources via email.
*Resources are provided for book readers and require verification of purchase.
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